Media Monitoring &
Development Project
Assessing the growth and development of media in Lesotho.
Project Focus
Creating a platform for assessing the state of the media in Lesotho, identifying gaps and proposing solutions as well as promoting the development of the local media. The project will also build the capacity of the media as well as advocate for change in the media sector of the country.
Project Purpose
The purpose of the project is to find out the state of the local media as regards its capacity to report on specific areas, through periodic assessment surveys and researches which will be undertaken. It is also to gauge the growth trajectory of the media so that it performs its fiduciary responsibilities within society.
Project Summary
The Chronicle Media Group is embarking on a media monitoring and development project, which is intended to be a platform for assessing the capacity of the media in reporting on specific areas of journalism. The project will further assess the capacity of the media to carry out its fiduciary responsibilities of information provision, civic education, entertainment and persuasion to the satisfaction of their audiences.
The project is also intended to be a forum for assessing the degree to which the media adheres to the cardinal universal and local journalistic ethics and professional standards. It is also the intent of the project to come up with innovative strategies by the media to survive in the ever-changing media environment.
Background & Context
Lesotho's media sector is said to be small and going through a sluggish growth and development. The print media comprising newspapers and magazines is the one media sector going through a rough patch regarding growth and development. The sector has nine (9) newspaper titles and two (2) magazines in circulation. There are only two (2) online newspapers.
The print media suffers more setbacks than any other media sector in the general media industry. It struggles to secure advertising from both public and private entities. The Government still remains the main advertiser. The risk associated with this is that there will be a skewed distribution of advertisements to various media outlets, based mainly not on readership and circulation, but other considerations.
All Surveys & Assessments
Browse all surveys — published and upcoming
Prioritization of News Categories
The Chronicle Media Group (CMG) has embarked on a media monitoring and development project, which is intended to undertake an intensive survey on the prioritization of news categories that are consumed by society. The survey will focus on ten (10) news categories and the impact thereof. For example, it will seek to find out a) the quantity, quality, intensity and depth of political stories, economic, developmental, environmental, Sports carried out by newspapers and other print media.
Influence of Advertising as a Funding Source for the Media
The Chronicle Media Group (CMG)'s media monitoring and development project is conducting a survey intended to assess the influence of advertising as a funding source for the media in promoting the media sector's financial and operational viability and sustainability. The survey will also seek to find out the degree to which advertising shapes the structure of the media industry. It will further seek to establish the influence of advertising on the editorial independence of the media as well as forcing the traditional/conventional media to innovate as a result of the swift transitions to digital media platforms. It will further explore alternative sources of funding for the media. We therefore ask for your 10 minutes to respond to the questions below.
Profiling Corporate Social Investment Initiatives (CSII)
The survey is intended to find out the extent of compliance with the principles of corporate governance by companies, especially through contribution to environmental sustainability.